Commonwealth Credit Union
Custom logo for Commonwealth Credit Union's new finance manager, "Sprout." Featuring soft green hues on smooth fonts, the logo is designed to remove negative assertions of financial management.
Oculus Studios was charged with branding a new personal finance manager in recognition of Financial Literacy Month for Commonwealth Credit Union. By building on the idea of helping users “grow” more financially responsible by being able to track income and expenditures, Sprout lends itself to a great first step. Soft, curved fonts accented with green hues all in lowercase helps remove any intimidation or nuances of boring record-keeping in this logo design.
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