Cameron and Tracie Tinker wanted business cards that put their personality on paper. By creating a custom logo and utilizing complimentary fonts and colors, the cards quickly came to life. A large part of establishing Tinker’s brand identity was finding a font that could carry the brand. By presenting them with similar but unique font choices, they were quickly able to choose their favorite. To bring the font from simply being a letter and transform it into a logo, extensive customization brought it to life. To make the site cost-effective, existing photos were altered to give the same uniform look and feel that can be achieved by a professional photographer in a closed studio. The dramatic difference between the before and after photos truly shows the possibilities that are still available even when budgets are tight.