Creating a new look and feel, as well as developing the new tagline, “We CU Differently” helped raise awareness and give a little insight to what makes Commonwealth Credit Union different among other credit unions and banks alike. This playful yet poignant TV commercial features original copywriting and custom music to really give this spot a unique, one-of-a-kind result, and additionally translated well across all mediums including radio and print.

Oculus was also tasked with creating a new, custom membership portal with extensive information, animated family trees and an interactive eligibility wizard to help potential members in making a decision to join.