-
DROP IT LIKE IT'S HOP
Print, Design, Brand Management, Social Media Management
-
As the old adage says, 'Beer is proof that God loves us,' and we live by those words. Seriously, at times we wish we could just replace our water intake with it...but that's probably not healthy. So, when the boys at Ethereal Brewing moved in down the street, we couldn't help but find ourselves meandering to their doorsteps to find out more about the magic behind the beer. We were enthralled and captivated by their passion for the craft, and set out to help them define the brand.
Working with their love for hand-drawn art, we let the inspiration drive us into full-blown design binges for all of their beers, coasters, apparel, and more. Just like crafting beer is a hands-on process, we drove to ensure that we had a hands-on approach in design, always drawing each item on paper first before transferring it to pixels, and ultimately to print.
We jumped into the deep end by tackling one of the biggest client concerns first: with 3 businesses all within a stone’s throw away, they wanted to stand out above the rest to potential customers. We put together a design that wrapped the old building in black with bold, unique, hand drawn fonts spelling out their tagline of, “Blurring The Line Between Science And Magic.” This allows them stand out as unique from half a mile away when entering the Distillery District.
“Each beer has its own personality, so name and label it accordingly.” That was the goal with each and every beer label. We started with a clean slate each and every time, allowing new ideas to not be hindered by existing label structures. The approach resulted in a completely unique label for each type of equally unique beer, and one is different even within their own family.
Why stop at label design when it comes to your brewery of choice? C’mon, nothing says “I love this place!” like being able to clothe yourself in something truly Ethereal. Our designs all start by hand, and are reviewed and edited as needed every step of the way. Sketches and inspiration fuse with beer education, a splash of magic, and a touch of alchemy to create a design worth wearing around town.
-
Nothing says, “You like us, you really like us!” quite as well as Facebook ‘likes’ do. It’s right there in the name. Over the course of our social media management with Ethereal, they’ve steadily grown, which often proves difficult in a saturated market such as craft beer & breweries.
-
-
-
One of the most interesting aspects of being a brewer is experimentation. At Ethereal, we saw a great opportunity to capitalize on their journey to discover new beers, but branding and selling it, rather than discarding it like most brewery’s end up doing. What was born was a day coined “Craft Wednesday.” Each Wednesday all the crazy ideas that those alcoholic alchemists come up with are sold at discount while taking into account their customer’s feedback.
We imported and printed custom labels on special beaker glasses that were sold that single night which came with a discount on the experimental beer of the week. It was a massive success with hundreds of glasses being sold, and giving an opportunity for their customers to give feedback, ultimately contributing to what is offered permanently on their taps.
