MARKETING IS MORE THAN A PRETTY FACE

Ya Know...It's Words And Stuff Too

What Are You Talking About?

Oculus Studios is a company made up of individuals that are inspired by their passion and motivated by ordinary things we experience in our day to day lives. We have heroes, opinions, and insights into the world that we can't often put into our work. This is a place for us to share our thoughts, motivations, and random moments of pure geekdom. Enjoy!

The Kentucky Experience

The Kentucky Experience

We started with a blank slate but remained single-minded in our to vision to achieve something that was instantly recognizable, invoking the feeling of both Kentucky and home. We set out to re-introduce the rest of the world to Lexington Brewing & Distilling Company, and with that, create an unforgettable first (or second) impression. During […]

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Commonwealth Credit Union Branding

Commonwealth Credit Union Branding

When you’re part of the Commonwealth CU family, you’re not just a number – you’re an owner. Even better? You’re treated like one. The community impact and outreach that Commonwealth CU carries out is unlike any other, thanks to their numerous contributions to bettering lives. Even their logo subtly reflects this, wherein the bold C […]

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Church of the Savior

Church of the Savior

The updated logo uses prayer and outreach, two of the central themes they wanted to focus on, as the main inspiration. To accomplish this, Oculus utilized triangular arrow shapes that come together to create a cross in the negative space, essentially transforming that negative space into a positive shape. This represents not only the idea […]

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Lexington Distilling Co. Town Branch Relaunch

Lexington Distilling Co. Town Branch Relaunch

The imagery compiled in the series of ads we created proved to be a challenge – but we always love a challenge. To complete these images, we worked with 3D artists to create a detailed bottle that interacts with the surroundings in a way that couldn’t be as easily captured with traditional photography. The flexibility […]

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Doughdaddy’s Doughnuts

Doughdaddy’s Doughnuts

With Doughdaddy’s, we wanted to stay as true as possible to their current visual language by updating the parts that speak the loudest: their doughnut mascot. This friendly little personified doughnut received a subtle, but ultimately impactful makeover. With bolder lines, a stronger and more contrasting color palette, and a little bit more personality and […]

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University of Louisville: Cardinal Cupboard

University of Louisville: Cardinal Cupboard

We designed custom wraps and signage for directional purposes to work within the existing architecture. This allowed us to both catch the eye and direct faculty and students to the correct area without cluttering up heavy-traffic areas like hallways, stairwells, etc. Integrating this design into pre-existing architecture streamlines the process while also getting the word […]

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Doing Logo Design Justice

Doing Logo Design Justice

The Justice Dental team sought to upgrade their branding with a new logo, and the Oculus team set to work to encapsulate the entirety of the brand within a single mark. View some of our process below, as well as the finalized mark that we moved forward with for the updated branding. With a new […]

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Retail Marketing

Retail Marketing

An unforgettable gift requires an equally unforgettable gift box. With this thought in mind, it was obvious to us that we would need to meticulously design and produce a custom-made box for Sash & Bow’s shimmery gift cards. Because we went this route, we were able to create a truly one-of-a-kind reversible gift box that […]

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Marketing #likeaboss

Marketing #likeaboss

This social campaign instantly struck a chord with members, the public, and the news.

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Marketing Possibilities

Marketing Possibilities

The simple idea that loans are all ways financial institutions make dreams a reality.

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STOP, COLLABORATE & LISTEN

We are an advertising agency based in Lexington, Kentucky but work with clients all over the world. We’re not into one night stands; it takes time to get to know each other, so drop us a line and let’s make this thing last by creating some inspired stuff together!



We are always on the lookout for new additions to our team as well as interns.

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