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The Bluegrass kicks... well, you know
Design, Logo, Photography, Print
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Lexington Brewing & Distilling Company set out to launch a campaign that expresses the spirit of what Kentucky is through the story of their beers, and share that with both the world and Bluegrass natives alike.
The idea was simple: to encompass a collection of Lexington Brewing & Distilling Company's most notable craft beers, show the customers what kind of journey they had in store, and call it 'The Kentucky Experience.'
We started with a blank slate but remained single-minded in our to vision to achieve something that was instantly recognizable, invoking the feeling of both Kentucky and home. We set out to re-introduce the rest of the world to Lexington Brewing & Distilling Company, and with that, create an unforgettable first (or second) impression.
During the sweepstakes, we executed all of the staples of a modern brand awareness campaign and giveaway, utilizing posters, flyers, table tents, magazine ads, coasters, social media ads, digital ads, etc. Each of these pieces of collateral was customized for maximum response within their specific avenues of interaction.
There’s no mistaking the southern aesthetic, Bluegrass inspired color palette, and bourbon-centered heritage of Kentucky Ale’s endeavor. These materials represent the culmination of careful design and preparation, unwavering dedication to perfection in both style and taste, and the most ambitious leap we’ve made in establishing Kentucky ale as the ‘Beer of Kentucky.’
