We all have those people in our lives who shape the decisions we make. Your loved ones make the sweat and toil it takes to achieve your dreams worth it. It occurred to us one day that sometimes, no matter how hard you try, certain dreams can’t be achieved without a little help. That’s when it struck us, They Make It Worth it, We Make It Possible.
The campaign was born out of the simple idea that a home loan, a credit card, a line of credit, are all ways that financial institutions allow us to make our dreams a reality. We crafted a campaign for Commonwealth CU that would showcase that reality and it was amazing how emotional “dream making” can be.