Kentucky Ale Marketing Campaign

  • SWEETER SIDE OF BOURBON COUNTRY

    Brand Management, Commercial Production, Photography, Graphic Design, Print

  • Alltech reached out to Oculus Studios to develop a campaign for their brand new Kentucky Vanilla Barrel Cream Ale beer release. Oculus jumped at the chance, and quickly set off to develop an entire campaign. Crafting a slogan, conceptualizing tone and message, to professional photography and radio/TV commercials. Additionally, we tackled multiple social media campaigns, print ads and hundreds of variations for a total digital ad blitzkrieg...

    First and foremost, we set out to dismiss the idea that vanilla was boring, and instead branded it with a new identity using edgier imagery and vocabulary. Thus was born the 'Delicious' campaign. With extensive photography shoots in both Kentucky and Florida, we covered all of our primary target audiences in both mood and message.

lexington marketing agency

In creating this campaign for Kentucky Ale, Oculus had to craft unique messages for each target audience across seven states. Touching on many different demographics and locations, each campaign had to work across print, video, and digital. The campaign lasted 3 months and reached tens of millions of people across the United States, pushing Kentucky Vanilla Barrel Cream Ale into their number one product by far – within its first quarter on the market.

ky marketing agency
lexington marketing
Lexington Advertising

  • We thrive on these types of projects, allowing each division of our in-house team to shine through their respective expertise. Our copywriters furiously scribbled down possible taglines for print and radio, our video production team took off to the brewery for interviews, and our photographer began dressing the product with fake water droplets and mood lighting for the most dramatic shots imaginable. The end result was a local brewery competing creatively on a national scale. We challenge ourselves constantly to put as much effort into each product as this client put into the nuanced flavors in theirs.

  • Alternative Text Here
kentucky advertising agency
lexington marketing
Lexington Advertising
Lexington Marketing
Lexington Marketing
Lexington Advertising
Lexington Marketing
kentucky marketing agency kentucky marketing

With A Sincere Thank You To Kentucky Ale’s Parent Company, Alltech.

lexington advertising

"With a limited time frame and short brief, the Oculus team came back with a campaign that let consumers know what product was in the bottle, and that it was an amazing beer. The play on the word “vanilla” was the first step toward an overall campaign that delivered the same message, but targeted unique demographics in the craft beer market. Working with Oculus was a breeze. They were always one step ahead of where we needed to be, and most importantly, they were proactive on what comes next."

-Pete Weiss | Kentucky Ale

STOP, COLLABORATE & LISTEN

We are an advertising agency based in Lexington, Kentucky but work with clients all over the world. We’re not into one night stands; it takes time to get to know each other, so drop us a line and let’s make this thing last by creating some inspired stuff together!



We are always on the lookout for new additions to our team as well as interns.

Brand Name