Asbury University Advertising

  • Asbury

    Illustration, Animation, Sound Design

  • Asbury University is a curious combination of small town school with big university standards. Students are nationally recognized, participate in the production of NBC's Olympic broadcast, and their equestrian program is training police mounts for departments across the country. For years, Asbury has been utilizing Oculus Studios to help take 125+ years of history and translate it to a young, modern audience.

    On top of the idea of reaching potential students, the University also called us up and asked us to help them raise $62 million...no pressure. With $50 million+ already raised, they are well on their way to hitting their goal early which will allow for some pretty cool new buildings on campus, as well as provide scholarships for a lot of new students.

kentucky advertising

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Shot of robot army for Asbury University MFA promotion
ky advertisinglexington advertising

No space ship? No problem.
It’s not every day a University is willing to allow you to market to students by shooting an action, sci-fi adventure piece, but that’s exactly what we did for Asbury’s new Media Communications MFA program. To showcase the production knowledge students would gain and the skills they would take into making big budget movies, Oculus created an intro that certainly wouldn’t get skipped on YouTube. In creating the futuristic world in the opening, we had to combine video that was shot on set on Asbury’s massive green screen with high end computer graphics. The gun was simply an off-the-shelf NERF gun that we aged with various paint techniques, and the protagonist’s outfit was a combination of paintball, motocross and Halloween outfits.

While we love fighting robots as much as the next company, there is a time and a place to dig deeper. While the sci-fi short gave us a way to grab people’s attention, especially in an online medium, we also needed a place to showcase everything people might want to know. So Asbury, once again, tapped us to create an informative ad to let potential students really dive into the experience they would have at Asbury.

"Oculus has been incredible to work with. They have always listened to what we want and then gone beyond our expectation!"

-Jim Owens, Dean, School of Communication | Asbury University

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We are an advertising agency based in Lexington, Kentucky but work with clients all over the world. We’re not into one night stands; it takes time to get to know each other, so drop us a line and let’s make this thing last by creating some inspired stuff together!



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