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Creating a Brand to smile about
Brand Development, Design, Photography
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Every company will reach a crossroads at some point with their brand. For Justice Dental, that came with the exit of one of their partners. Their existing brand was entirely built on those two partners, so logos, signs, website, and all branding materials had their old name. They suddenly had to handle what so many companies dread…complete brand restart.
To handle the task of protecting the business during this process, Justice Dental turned to Oculus Studios to create their new logo design in Lexington. This was a complete reboot from logo to name. Our team came on to design a brand new logo, produce printed materials, carry out photo and video sessions with our in-house photographers and videographers, and manage social media for Justice.
The Justice Dental team sought to upgrade their branding with a new logo, and the Oculus team set to work to encapsulate the entirety of the brand within a single mark. View some of our process below, as well as the finalized mark that we moved forward with for the updated branding.
With a new logo comes a bevy of new printed materials, graphics, and collateral. With that in mind, Oculus designed and developed a brand manual specifically for Justice Dental, which would guarantee that materials would be consistent and on-brand for this striking new look. By utilizing step-by-step instructions for how the logo and branding should be represented across a variety of media, we were able to create a comprehensive guide that could easily be followed.
By focusing on the warm interiors and inviting spaces within Justice Dental, we were able to show a side to cosmetic and general dentistry not often seen. Instead of the bland, sterile environment that many know (and some fear) of a typical dentist office, Oculus Studios captured the spa-like experience that Justice Dental cultivates.