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A GOLDEN EVENT
Brand Management, Graphic Design, Print
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The Kentucky State Police Foundation supports the Kentucky State Police and its employees through public and corporate partnerships and community outreach to serve the interests of the agency in service to citizens of the Commonwealth. As a local, Frankfort-based 501(c)3 non-profit organization, the KSP Foundation promotes public confidence, the understanding of police activities, and community outreach through programs and events.
Oculus was pleased to sit down with members of the KSPF board to help them prepare for what would become their signature fundraising event. At the time of our meeting, the event needed a logo, a name, and a cohesive look. Considering that the event was going to be a high-end and classy experience to raise money for the Kentucky State police, Oculus set to work developing a unique visual identity for what was tentatively (and temporarily) referred to as the Red & Gray Gala.
As we developed an elegant style to represent the gala, the board determined a name based on a provided list of possible options from Oculus: the Gold for Gray Gala. Based on this new information, Oculus altered some of our existing designs to suit the name and ultimately provided our finalized design – one that represented strength and class with a dash of flair.
With the new design set in stone, Oculus began implementing the look across various pieces of collateral, including menu cards, signs, and printed items such as post cards alerting gala attendees to the event and urging them to save the date.
Shortly after, an official invitation was sent out – an informational card about the event as well as an RSVP card.
To prepare for the event, the KSPF requested directional signs to assist the flow of traffic throughout the event. Oculus designed signs that were direct, informational, and still fitting with the classy style the KSPF requested.
During the Gold for Gray Gala, attendees could participate in an auction wherein their program booklet doubled as their auction number. This combined design allowed gala-goers to keep track of both their program booklet and their auction number without worry of losing one or the other before the auction took place.
Table tents needed to be striking, clear, and highly visible for those in attendance. Thanks to the high contrast of the white print on the dark background, these table tents were easy to spot and aided in making sure groups found their appropriate table in a timely manner.
With A Sincere Thank You To The Kentucky State Police
