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A WINNING MAR-GIN
Brand Management, Photography, Graphic Design, Print, 3D Modeling
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The best gin money can offer...in a can.
And really, who doesn't love a can-do attitude when it comes to delightfully fragrant alcoholic beverages? Míl gin is described on their website as an Irish pot still gin, lovingly distilled with botanicals from the Mediterranean and drenched in glorious southern sunshine.
With notes of almond, rosemary, thyme, and basil (to name a few), it’s easy to see how this gin was inspired by warm, golden light. Spearheaded by a team of adventurous gin drinkers from the Pearse Lyons Distillery, this canned version of the spirit combined into something bright, summery, and perfect for enjoying in the southern sunshine. When Oculus Studios was tasked to create advertising collateral for this beverage, we knew two things most of all: it needed to be bright, and it needed to be fun.
Our initial concepts employed colors and imagery reminiscent of hot summer days and cool nights, of excitement and joy, of parties and outdoor gatherings with friends. We wanted to invoke a sense of celebration and satisfaction to work alongside the bright and botanical can. With the brightness of the grapefruit pulling the eye to the product, we guaranteed that our concepts put the can first and foremost.
With the help of our talented team of designers and 3D artists, we brought to life a hybrid of both realistic but cartoony fire hydrant for use on our print and digital materials. From initial sketches to the finished product, our team worked diligently to achieve that “about to bust” look, a refreshing addition to pair with our summery scenes.
Our finalized concepts didn’t stray far from what we had envisioned: something fun, bright, and engaging with the viewer. By utilizing a lighter-weight font as a header and letting the heavier font serve as the grounding force of the message, we created collateral that was inviting the viewer to engage with the work and therefore the product, while also encouraging lighthearted celebration.
We echoed this concept across social media as well, the imagery and color choice drawing the eye immediately and commanding attention in the ever-scrolling world of blink-and-you’ll-miss-it marketing. The repeated blue colors of the can used throughout the ads, as well as the complementary color of the grapefruit, proved to effortlessly carry the messaging through each individual ad. This guaranteed that as standalone pieces, the works were eye-catching, but together as a group they were similarly visually pleasing.
Designing engaging, successful, and eye-catching marketing around an already-established brand and product is one of the many skillsets we have proudly tucked away into our repertoire. From concept sketches, to rough drafts, to a final composition worthy of a round of cheers, we carry out each step of our work with pride.
