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STEPPING UP OUR GAME
Brand Management, Video Production, Photography, Graphic Design
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For over 45 years Allsports has been a staple of the Lexington, Kentucky sporting goods landscape, and in 2017 they partnered with Oculus Studios to bring their heavily-traditional branding into the modern, digital era. We set out to elevate their creative to closely match the quality of their product lines. We started off with completely new vision for their in-store signage. Utilizing custom photography along with bold, powerful fonts, the message is clear: Allsports is a pillar of Lexington Athletic Apparel just as much as UK sports itself.
It's been a whirlwind of work so far and there is much more to be done to ensure another 45 years of strong branding, but the bold new look and feel are just baby steps to a larger more unified cultural vision. From broadcast TV & radio commercials, in-store signage and window clings, giant Rupp Arena LED boards, YouTube pre-roll ads, Google Retargeting, Facebook and Instagram, we are pushing Allsports into the digital age while not leaving behind traditional avenues of customer acquisition.
Much of the first year Oculus began representing Allsports was spent re-envisioning the store itself. With a massive renovation and expansion, our team set out to utilize the existing walls and windows as areas we could utilize to promote seasonal apparel changes, upcoming sales, and general brand awareness. One particular area of success was found in large window clings, which allowed customers to be made aware of specials from the sidewalk or even their vehicle out front. Window clings are a great use of existing space, giving potential customers a way to see beyond the cling and into the store itself, while simultaneously still allowing natural light in.
One of the biggest and busiest times of the year are the Holidays, and with that, Oculus was tasked with creating an ad that would work across all mediums. With text-heavy animations, kinetic, bold text and holidays-themed music, this simple 15 second ad worked perfectly to bring Allsports to the forefront of athletic apparel stores across all mediums. Produced in only 72 hours, the commercial required expertise across the entire team, but came together flawlessly.
