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Bettering lives, nourishing minds
Brand Development, Design, Photography
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The Cardinal Cupboard food pantry program is a student-run food pantry located on UofL’s Belknap Campus. The goal of this program is to give access to both food and health products in the Cardinal community at the University of Louisville in a combined effort to reduce their overall financial burdens students and faculty may face. The Cardinal Cupboard program was sponsored by Commonwealth Credit Union, in partnership with Dare to Care food bank and Kroger.
To celebrate the opening of the pantry, we were asked by Commonwealth Credit Union to design a look and feel that would be specifically tailored to the Cardinal Cupboard. By combining the colors of both UofL and Commonwealth CU’s branding, we created promotional materials and collateral that united both brands for this phenomenal cause.
We designed custom wraps and signage for directional purposes to work within the existing architecture. This allowed us to both catch the eye and direct faculty and students to the correct area without cluttering up heavy-traffic areas like hallways, stairwells, etc. Integrating this design into pre-existing architecture streamlines the process while also getting the word out with a vibrant and informational design.
The result of this collaboration of colors was a focus on Commonwealth CU’s bright and inviting teal color, with the bold and commanding University of Louisville red as an accent. By blending these colors for the printed and digital promotional and on-campus directional items, the message was clear: We’re all in this together.
Mixing Commonwealth Credit Union’s tireless work within their surrounding communities with UofL’s on-campus pantry to provide assistance for those who are in need resulted in a successful and eye-catching opening.