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GETTING OUR HANDS DIRTY
Illustration, Animation, Sound Design, Asset Design
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'Make learning about dirt interesting.' That's what our friends over at Anaheim Studios tasked us to do for one of their clients, Kellogg Garden Products. We set off to get down to the nitty-gritty and do the impossible...while hopefully having a little fun along the way. What was supposed to be a 90-second animation blossomed into a full-blown 3 minute animation and resulted in a very useful way to convey a complex idea in a simple, fun project; ultimately winning us multiple Emmy awards in both audio design and graphic arts.
We created a familiar yet friendly design language while also conveying the idea everything in nature has a structure, and organic, non-genetically modified soil is the best approach. To do this, we structured the trees in nature to be built with hinges, gently unfolding as they grow.
Why is it that trees in the forest grow so quickly, completely unhindered with no outside assistance, while our own gardens seem to struggle when given personal attention? This question rang true to us, and was a jumping-off point in the animation that springboards the following scenes into a visual roller coaster we’d like to think Ms. Frizzle would be proud of.
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There was an enormous amount of time spent ensuring that each leaf, vegetable, and branch animate on in a pleasing manner, gently swaying in the wind with ease. The final render required 8 computers working simultaneously in order to compute the amount of on-screen objects in a couple of the scenes. Similarly, the final audio mix resulted in hundreds of tracks of sound effects, all contributing to a sense of fun that hopefully just feels right to the viewer.’
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Ultimately the project was a massive success, with Home Depot approving the request to show it inside their stores next to the product itself. We really enjoyed the challenge of making a dirt product as interesting and educational as possible. And while honored to be recognized by the Television Academy, we are even more thrilled to help our client and their customers live better lives all the while helping the environment through organic, sustainable resources.
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