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AD-ING SOME SPARKLE
Brand Development, Design, Photography
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Local Lexington, Kentucky store Sash and Bow, named after its owner Sasha Bowlby, is a high-end boutique that specializes in chic, sophisticated fashion and accessories for women. When it came time for creating marketing in Lexington, she turned to Oculus Studios to create in-store print materials, gift cards, product packaging and more to promote the boutique. We jumped at the chance to create something truly memorable that would stand out as a statement to reflect both Sasha’s shining personality and the items found in her store.
Since Sash & Bow had an already-established logo, Oculus Studios implemented it into a variety of printed materials that would not only help spread the word about the boutique, but would also represent it properly. By utilizing earring and clothing tags, as well as unique gift cards, we were able to create a more interactive way for the logo to be seen and distributed.
An unforgettable gift requires an equally unforgettable gift box. With this thought in mind, it was obvious to us that we would need to meticulously design and produce a custom-made box for Sash & Bow’s shimmery gift cards. Because we went this route, we were able to create a truly one-of-a-kind reversible gift box that would not only be unique, but would invite conversation and further inquiry into the Sash & Bow brand.
